✨ Sharp’s Digital Press: A New Chapter in Production Printing? 🎨

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Sharp is making a significant move by entering the production print market, targeting Central Reprographic Departments (CRDs), in-plant printing facilities, and commercial print centers. The company is launching its highly anticipated digital presses soon, and they promise to offer exceptional print quality and color consistency. These new digital presses will have timesaving, inline finishing options like square fold, crease, and 2-edge trimming.

“Sharp’s digital presses will be among the few that can achieve six colors in one pass at rated speed,” said Shane Coffey, Sharp’s VP of Product Management. “This will allow for a broader range of Pantone colors, making it easier to match company colors.”

This is another opportunity to diversify product offerings. Sharp is developing a comprehensive support program for dealers, ensuring that both dealers and end-users will have a smooth experience from sales to operation. The new digital presses could potentially shake up the market dynamics, offering a strong alternative to existing solutions.

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Greg Walters, Head Writer