📑OTT This Week: The New Era of Office Tech Sales


Turning the Page on Tradition – Your Insider Look at the Revolution in Copier Sales

November 9, 2023 – Office Tech Tap Newsletter

In this week’s edition of “The Office Tech Tap,” we’re peeling back the layers of the office technology sector to reveal the strategies and innovations that are redefining our industry. From the groundbreaking ‘anti-sales plan’ that’s rewriting the script for copier sales to the seismic digital shift in B2B buying post-COVID, and Toshiba’s trailblazing approach to Managed Print Services, we’re spotlighting the transformative ideas and solutions that are setting the pace for the future. Join us as we explore these pivotal developments, offering you the insights and foresight to navigate the ever-evolving landscape of office technology.

  • Exploring the Anti-Sales Revolution in Copier Sales 🖨️🧭✨: The traditional pitch is out, and agility is in. The latest article delves into the ‘anti-sales plan’, a strategy that revolutionizes copier sales by prioritizing personalization and adaptability. It’s a call for sales professionals to craft unique identities and strategies, ensuring they thrive in the dynamic market landscape. Discover the five key elements of this approach and how it’s changing the game for copier sales reps. Read more.
  • The Post-COVID Digital Shift in B2B Buying Behaviors 🔄🌐: The pandemic has reshaped the B2B buying process, with a significant lean towards digital interactions. Insights from Gartner predict a future where 80% of B2B sales interactions will be digital, especially among millennials who prefer a seller-free experience. This shift demands a new marketing strategy that builds brand awareness and caters to the digital-savvy buyer. Learn about the new rhythms of B2B engagement and how to master them. Read more.
  • Toshiba’s Bold Move: Redefining Managed Print Services 🖨️🌐: Toshiba is stepping up the game with its Managed Print as a Service (MPaaS) offering. This innovative approach goes beyond traditional MPS by providing a vendor-agnostic, data-driven, and consultative service. It’s tailored to meet the unique needs of modern businesses, focusing on the entire print infrastructure. Dive into how Toshiba’s MPaaS program is setting a new standard for print management and what it means for the future of the industry. Read more.

Your feedback is invaluable to us. Navigate through this week’s insights and let us know your thoughts. 🌟🧭

Greg Walters, Head Writer