🚀 The Printer Revolution: October’s Tech Surge! 🖨️
“Despite October’s strong level of launch activity, 2023’s overall product introduction count is expected to fall below that of previous years.”
In October, the printer industry saw a notable increase in hardware launch activities, highlighted by significant product announcements from Brother, Canon, Epson, and HP.
Brother USA made a substantial impact by overhauling its A4 laser and LED lines, introducing new products in its Workhorse series. Canon USA stepped up with four new inkjet devices, two featuring cutting-edge CISS technology. Epson America Inc. launched four new inkjets, including two Supertanks and two black-and-white devices. HP announced the upcoming release of new inkjets across its consumer and SOHO lines.
Despite this surge in activity, the overall product introduction count for 2023 is expected to fall below previous years, attributed to lengthened refresh cycles and portfolio consolidation. This trend reflects a dynamic shift in the printer industry, emphasizing the importance of innovation and strategic product development.
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– Greg Walters, Head Writer