Copier & Office Technology Salespeople: Gallup Finds Customers Are Quiet Quitting You


“How Copier Salespersons Can Counteract ‘Quiet Quitting’ and Amplify Customer Engagement.”

In today’s dynamic sales environment, there’s a subtle yet seismic shift occurring. Customers aren’t just switching vendors loudly; many are “quiet quitting,” a term to describe the silent decision to disengage and ultimately shift loyalties without a direct confrontation or feedback. For copier salespersons, understanding this shift and cultivating proactive customer engagement has never been more essential.

Simply put, your employees and customers know each other. Many are best friends. All the good stuff that holds big accounts together is at risk.

“Is Customer Quitting Next?” by Jim Clifton, Chairman of Gallup

Central to curbing this silent exodus is fostering a feeling that the salesperson isn’t merely a vendor but an indispensable partner. Behavioral economics shines a light on this phenomenon, revealing that when customers sense genuine value and concern for their success, their buying behavior transforms. These “engaged” customers, who savor this partnership, make up roughly 25% of a company’s client base, proving their worth in gold.

So, what can copier salespeople do to deter quiet quitting? Research spanning over 100,000 business units reveals a pivotal insight: Engaged employees craft engaged customers. However, when employees silently drift away or “quietly quit,” it echoes through the customer base, initiating a chain reaction of customers doing the same.

The potency of this employee-customer nexus can’t be overstated. To gauge the health of this bond, customer surveys, especially ratings of ‘5 out of 5’ (strongly agree), are paramount. When businesses bolster these top ratings from 25% to 35%, the impact on sales, profit, and stock prices is staggering.

For copier salespersons navigating this nuanced terrain, the message is clear: To curb the silent tide of “quiet quitting,” fostering employee satisfaction is paramount. In doing so, they’ll craft an environment where customers don’t just buy – they engage, fostering loyalty in an age of silent departures.

  • Personalized Engagement: Go beyond the transaction. Understand the specific needs of each client. A copier might be a standard machine, but its use varies by industry, office size, and individual requirements.
  • Regular Check-Ins: Instead of only reaching out for renewals or upselling, maintain regular touchpoints with clients. These can be opportunities to address minor concerns before they snowball.
  • Skill Enhancement: Invest in continuous learning. The more knowledgeable a salesperson is about the latest features, benefits, and potential applications of the copier, the more value they bring to the client.
  • Feedback Loops: Encourage clients to provide feedback, both positive and critical. This not only makes them feel valued but also offers insights into areas for potential improvement.

In this changing landscape, the copier salesperson’s role isn’t just about selling a machine; today, it’s even more important to build lasting relationships.

Read more, here.

Greg Walters, Head Writer